Portfolio
Selected projects across brand strategy, digital campaigns, and corporate communications.
Fintech Rebrand Rollout
Developed the messaging framework and coordinated the launch comms for a fintech company’s rebrand across PR, social media, and internal channels.
Internal CommunicationsEmployee Engagement Revamp
Restructured internal communications for a mid-size logistics firm — introducing a monthly newsletter and town hall format that lifted employee engagement scores by 35%.
Digital CampaignNonprofit Awareness Campaign
Planned and managed a 3-month digital awareness campaign for a health nonprofit, doubling website traffic and growing social media reach by 80%.
Content StrategyExecutive Thought Leadership
Ghostwrote LinkedIn articles and op-eds for a VP of Marketing, building their professional presence from zero to 5K+ followers in six months.
Corporate CommunicationsCrisis Communications Playbook
Created and stress-tested a crisis communications playbook for a publicly listed retail company, including escalation protocols and holding statements.
Digital CampaignSaaS Product Launch
Orchestrated a multi-channel launch campaign for a B2B SaaS product — landing page copy, email sequences, social content, and a launch-day webinar that drove 2K+ sign-ups.